Sust Pkg coverage: Alan Blake on “Practical Applications of the Global Packaging Project”

March 28, 2012

Hey! 

The second session of day one at Sustainability in Packaging was titled “Global Packaging Project and the Proliferation of Tools: How to Quantify the Data and Choose the Tools that Work,” including presentations from Procter & Gamble, RMIT University, UC Berkely, and PepsiCo.

First up was Alan Blake of Procter & Gamble, to present on “Practical Applications of the Global Packaging Project.”

Blake began by contextualizing the work of the Global Packaging Project, which as I have blogged about before, grew out of the Consumer Goods Forum and looks to develop a common language for packaging and sustainability. The action plan of the GPP was to begin by developing common metrics and indicators for assessing sustainable packaging; after which, test the established framework and measurement system via pilots. Consequently, pre-existing internationally recognized metrics balanced across the spectrum of sustainability were investigated, culminating in the GPP’s “dictionary of metrics;” this consists of 13 environmental attributes, 14 LCI indicators, 2 economic indicators, and 11 social indicators. After conducting 30 pilots via Walmart and P&G participation, the GPP released the Guidelines, which are intended to aid firms in answering specific business questions in the context of packaging/product environmental performance. Blake suggested visiting the GPP’s website, http://globalpackaging.mycgforum.com/ concluding, “GPP metrics should be integrated into the way you work today.” 

Next Blake moved onto a discussion of how the Guidelines are actually applied via several case studies that began with a specific business question:

Case study 1: what is the benefit of 20% less HDPE in a bottle? Bottle= 100 g –> 80 g 

GPP Common Metrics

Current

Proposed

Packaging Weight and Minimization

315 g

195 g

Case study 2: What is the benefit of 2X compacted product?

GPP Common Metrics

Current

Proposed

Packaging Weight and Minimization

315 g

195 g

Transport Packaging Cube Efficiency

75%

68%

Packaging to Product Weight Ratio

4.92g/load

3.04/g/load

Climate Change (GHG)

 

Transportation savings? 

Case study 3: What is the benefit of HDPE sourced from sugar cane? Bottle= petro –> renewable

Attributes of business question include: renewable content, material waste, chain of custody, water from stressed resources, environmental management system, energy audits.

The life cycle indicators of business question include all life cycle metrics (14); the social indicators of business question include all social metrics (11); therefore, in order to answer this business question, a total of 31 GPP metrics need to be consulted. 

Blake states, “The range of metrics depends on the business question.”In the first case study where the proposed packaging change was light-weighting, only 1 GPP metric pertained; in the second case study where the proposed change was compaction, 4 GPP metrics pertained; and, in the third case study where the proposed change was new HDPE source, 31 metrics needed investigation. Therefore, depending on your business sustainability strategy and sustainable packaging policy, different business questions re: sustainable packaging will appear more “appealing” than others due to the commitment required with data collection inherent in the different changes proposed.

Blake finishes his discussion by providing the following template for using the Guidelines of the GPP:

1. Define question

2. Determine scope

3. Select metrics

4. Gather data

5. Review data quality

6. Communicate business decision

My next post will discuss Dr. Karli Verghese’s presentation, “Developing the Corporate Strategy or Packaging Sustainability and Integrating Tools into the Product-Packaging Development Process.” Dr. Verghese is the Program Director of the Sustainable Products and Packaging Center at the Centre for Design at RMIT University. 

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