Financial benefits of ZWTL programs AND killing two birds with one marketing stone

December 16, 2011

Hey guys!

Happy Friday!

I received permission from the representative of Freightliner Custom Chassis who presented at the ZWTL workshop in Durham to post his presentation here! As my last post described, manufacturers like Freightliner have been able to implement financially successful ZWTL programs that create value for the company in the form of material rebates. While I encourage you to review the entire presentation (presentation owner requested I remove PPT from blog), check out the slide below as it best describes the financials of their ZWTL program:

[After posting, the presentation owner requested I remove the financial information from my blog; I apoligize for the inconveniance and will work to recieve approval from their corporate headquarters to re-post ASAP]

So yeah, pretttttty cool. The representative from Freightliner was so cool and so helpful that I intend to pitch the idea of implementing a more aggressive ZWTL program at Dordan to upper management. As the representative from Freightliner articulated, without the support of upper management, it is nearly impossible to achieve ZWTL.

As I continue to research the business incentives of ZWTL programs I wonder what value, aside from that generated via material rebates, is available…

My new friend at Freightliner explained how since aiding his company in achieving ZWTL (and being awarded the cover feature of Green Manufacturer), he has been invited to speak at numerous events, received awards and grants from municipal entities, and was even featured on a Disney Channel commercial! As companies continue to look to new avenues to generate PR and branding, perhaps implementing a ZWTL program—though first and foremost seen as an environmental and economic initiative—may begin to be seen as a viable, and corporate-endorsed, marketing initiative.

The attention I have received since the publication of my Green Manufacturer cover feature continues to produce opportunities not previously available to Dordan. Had we not developed this clamshell recycling initiative—motivated completely by notions of environmental stewardship as opposed to PR—we would have never been considered by Green Manufacturer for their cover story nor would we have enjoyed the positive industry exposure resulting therefrom. So what I am trying to say is for those of you who don’t have the substantial marketing/sustainability budgets that large companies have, as is the case with Dordan, I believe there are creative, out-of-the-box ways to get your name out there by developing altruistic initiatives: everyone likes to do the right thing; why not do so and get free PR in the process?

Okay I will now get off my soapbox. Let us switch gears and quickly recap the tour of Burt’s Bees I participated in while attending the ZWTL workshop in Durham two weeks ago.

Burt’s Bees’ manufacturing facility smells SO GOOD you salivate. When we first entered I was greeted by whiffs of peppermint and pomegranate; a flying bumblebee Burt hangs on the wall, welcoming visitors.

More to come! HA!

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