Feedback from SPC meeting, 1:3

November 8, 2011

Hey!

Exciting news! Dordan WON the McHenry Country Business Champion award for 2011! We got a big shinny trophy and everything! AND, a reporter from the Northwest Herald is going to write a profile on us—love me my free press!

Today I am going to discuss the SPC members-only meeting I attended in Dallas in September. I didn’t get elected to the Executive Committee, wa wa, but salute those that were nominated! Congs!

We began the meeting with a field trip to the GreenStar Recycling Center, which as per the meeting agenda is “the second largest Material Recovery Facility in Texas, housed in a 150,000 sq. ft. facility that processes over 400 tons of residential single street and commercial commingled material daily.” This place was organized chaos. They led us through the plant in the direction the material moved once dumped on the floor by the hauler. To be honest, I had a hard time hearing the tour guide explain the various sortation technologies employed, though both manual and automated systems were referenced. A lot of the material was segregated by size by falling through slits in a tumbler and more material was isolated by…I really don’t know. But somehow they were able to bale corrugate, paperboard, PET plastic bottles, HDPE milk jugs, and aluminum. Perhaps I was distracted from the tour by my silly footwear, which were high-heels; apparently I didn’t get the memo saying high-heeled shoes were not permitted inside the recycling facility—woops! To make a long story short, I suggest you go to your local waste hauler/reprocessor and see waste management in action!

After lunch, we reconvened for an update from the SPC about their Labeling for Recovery project. For those of you who missed the launch, this project’s website is now live! Check it our here. I have blogged on this project before, so fish around for a previous post in these regards. Topics discussed were the objective of this project, which is to “make recycling make sense;” it is a consumer-focused labeling scheme that will inform consumers what types of packaging is recycled (REACH data suggests that material X is “recycled” in 60% or more American communities), what packaging is of limited recyclability (REACH data suggests 30-60% of communities have access to recycling), and what packaging is currently not recycled (REACH data indicates material X is rarely recycled). The ability of a community to recycle a packaging material type is called REACH data, which is not the same of actual recycling rates. This project is now endorsed by the Keep America Beautiful campaign and is looking to partner with Earth 911 insofar as it will pull geographical information based on area code of residence so consumers know where different materials ARE collected for recycling, if of limited recyclability. A similar pricing structure to the EU’s Green Dot program is suggested, in which companies pay to license the labeling scheme. This is necessary to eliminate manipulation of the label or unintended green washing along with paying for the maintenance of the program and other administrative functions. From what I understand, the main motivation for this project is to increase recycling rates by educating consumers on how to recycle what and where. So kudos to all those involved!

Next were updates on the different member-led working groups within the SPC. Perhaps after the last SPC meeting it was surveyed that the SPC member companies wanted to be further involved with the work of the SPC, as opposed to just spectators, after which, the member-led working groups were created. I participated in the AMERIPEN EPR working group, which I will touch upon in a future post. First, representatives from the working group on Consumer Outreach and Education presented; they emphasized the desire for positive stories around the role of packaging, like how it reduces waste through product protection, extends the shelf life, etc. Basically, those who participate in this group want consumers to understand the necessity and benefits of packaging, as opposed to assuming it is a waste of resources, which seems to be the prevailing misconception. So YAY for packaging!

Next was the role of transport packaging in sustainable supply chains. This project seems really cool—it is working with COMPASS designer Minal Mistry of the SPC to create a more focused transport unit within the software, allowing users to understand the environmental repercussions of the entire packaging system. I am a bit confused as to what this group is doing that differs from the current transport feature within the software, which like the Walmart Scorecard Modeling software, quantifies the distance materials must move to be manufactured into the final selling unit. I believe that they are working towards a more holistic approach to this transport module, insofar as it is just not the supply chain movements of material manufacture, conversion and distribution but how a packaging system as a transport package, say a skid, can be used and then returned in a reusable system. AH here is what the project description says: “The Transport Packaging Working Group…[work to] develop actionable plans that will further optimize the benefits of transport packaging via increased supply chain collaboration. The team has identified many important objectives including: knowledge transfer of transport packaging data to various technology solutions such as COMPASS, review of packaging and supply chain testing standards in relation to transport packaging, and collaboration with supply chain partners to optimize transportation packaging utilization and reuse and recovery rates.” Sounds heavy!

My next post will continue discussing feedback from the SPC meeting. Tootles!

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