A little of this, a little of that

July 25, 2011

Hello and happy Monday funday!

Sooooo guess what?!? It turns out that my “Truth about Plastics Packaging” report isn’t due into the publishers to be distributed with Packaging World’s August New Issue Alert until August 8th! HURRA! I am about half-way done outlining Freinkel’s Plastic: A Toxic Love Story and plan to have the final draft ready for you, my packaging and sustainability friends, by the first week of August. Stay tuned!

On another note, I found BABY MICE in the composter! Uh oh. While they are very cute (see the picture below), I don’t believe they are ideal for composting.

The process of composting Dordan’s food and yard waste has been a learning process, insofar as it is a bit of a formula between wet (food) and dry (yard) waste. So far we have had a disproportionate amount of dry to wet waste, which has resulted in the compost pile being a bit stagnant. Oh well, live and learn! We will continue to work on getting the “perfect” mix in the composter to produce quality compost for our organic Victory Garden, which is coming along swimmingly! Last week we harvested basil and several types of lettuce. The peppers and tomatoes are getting bigger and bigger each day! Look out for new pictures in a latter post!

And, our online booth for Pack Expo is now LIVE! Check it out here!

And, sort of random, but Dordan released a press release introducing our redesigned corporate website, though I don’t think it was interesting enough to be picked up by any industry publications, wa wa. Check it out below!

FOR IMMEDIATE RELEASE
Media Contact:
Rob McClurg
TurnKey Digital, LTD.
815.334.9300
rmcclurg@turnkeydigital.com

Dordan Manufacturing Unveils Redesigned Corporate Website

Woodstock—July 6th 2011—Dordan Manufacturing Company Inc., third-generation family owned and operated custom thermoformer, unveiled a redesigned corporate website July 1st, 2011 at 5:30 PM CST. The new website, designed by Dordan’s internal Marketing Department and media house TurnKey Digital of Woodstock, IL, aesthetically aligns itself with Dordan’s newly-focused brand identity; such identity took root with Dordan’s integrated marketing campaign introduced in 2010 via Summit Media Company. While enjoying the reputation that comes with almost 50 years experience in the industry, Dordan CEO Daniel Slavin wanted to increase its brand recognition through the development and execution of a marketing campaign that worked on several media platforms—the last of which the redesign of the corporate website, http://www.Dordan.com.

Previously dominated with highly saturated hues and minimal content, the new website is light, modern, and easy-to-use. High-quality photographs with a click-and-zoom feature accompany each product page, allowing for ease of product recognition. A package design rendering video is included on the package design service page, illustrating one of the many design renderings Dordan offers its clients in the package development process. Also included is company-specific information, like how tools are machined, how many thermoforming lines are available, and what materials Dordan has experience thermoforming. In short, the new website is content-rich and aesthetically pleasing, aiding Dordan in communicating its corporate goals of transparency, sustainability, and package design and plastic thermoforming excellence.

New to the site is Dordan’s Morphing Sustainability Logo, which represents the corporation’s integrated approach to sustainability that draws on the social, economic, and environmental aspects thereof. The “Mega-Logo,” available on the Dordan Sustainability Initiatives page, represents this three-tiered approach to sustainability with its three green leaves denoting each aspect of sustainability. The Economic Sustainability page contains the first rendition of the morphing logo, displaying a tomato plant “growing” out of the branded “D” for “Dordan,” symbolic of the company’s Organic Victory Garden and relationship to the local economy. The Social Sustainability page contains the next rendition of the morphing logo, represented by a school growing out of the “D;” this is intended to convey the company’s involvement with the Woodstock School District. The Environmental Sustainability page includes the last rendition of the morphing logo, this time with flowers growing out of the “D” representative of Dordan’s goal of zero-waste. The Sustainability Morphing Logo is viewable in its entirety on the Dordan.com homepage and Harvard-based artist Gabriel Karagianis designed it.

Dordan CEO Slavin explains, “While we have always considered ourselves one of the premiere custom plastic thermoforming companies in the industry, we wanted our branded identity to convey that. Consequently, we invested in a 6-month process redesigning and re-writing the corporate website, in hopes that the new look would resonate with those looking for a full-service design and plastic packaging manufacturing company. We are thrilled with the result and are happy to share the new feel with our friends and colleagues, clients and industry.”

About Dordan Manufacturing Co. Inc.

Incorporated in 1962, Dordan is a Midwestern based, National supplier of custom designed thermoformed packaging solutions like clamshells, blisters, trays and components for a variety of industries. Dordan will be exhibiting at Pack Expo in Las Vegas September 26th-28th, booth #6007.

AND, last but not least, but some exciting developments in recycling PET thermoforms hit the press last week! Check out the PlasticsNews article below!

NAPCOR and SPI team up to help recycle thermoformed PET
By Mike Verespej | PLASTICS NEWS STAFF

WASHINGTON (July 18, 5:15 p.m. ET) — In an initiative that officials hope will propel the collection and recycling of thermoformed PET packaging, trade groups representing plastics and recycling companies are collaborating on a model program to demonstrate the economic feasibility of capturing that material.

The program represents the first major recycling initiative by the industry’s largest plastics association, the Society of the Plastics Industry Inc.

“Thermoformed packaging is the fastest-growing packaging segment in the U.S. and Canada,” said Dennis Sabourin, executive director of the Sonoma, Calif.,-based National Association for PET Container Resources, which is partnering with SPI. “This represents a tremendous opportunity to build the supply of recycled plastic materials,” as the amount of thermoformed packaging in the U.S. and Canada is expected to be 3 billion pounds by 2014 — or half the size of today’s PET bottle market.

In addition, the largest Canadian grocers last month told their suppliers to switch to PET clamshells for most food packaging by Jan 1, 2012.

Click here for the full article.

I leave you with a legend on how modern plastics were born, as per Freinkel’s Plastic: A Toxic Love Story…

Legend has it that one day John D. Rockefeller was looking out over one of his oil refineries and suddenly noticed flames flaring from some smokestacks. “What’s burning?” he asked, and someone explained that the company was burning off ethylene gas, a byproduct of the refining process. “I don’t believe in wasting anything!” Rockefeller supposedly snapped. “Figure out something to do with it!” That something became polyethylene (59).

HA! LOVE IT.

AND LOOK– my mom caught a picture of a female Cardinal feeding a motherless baby Robin bird! So much for survival of the fittest (though my mother informed me that the baby Robin was washed away in Friday’s thunder storm…that’s kind of a bummer).

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