“Seeing it Sells it!”

December 13, 2010


Oh man was Chicago hit hard by the snow storm this weekend—it looked like we were hit by a frozen monsoon! I hope you all are staying warm!

So Sustainable Plastics Packaging 2010 was really good! The presentations were all very insightful, especially Suzanne Shelton’s of SHELTON GROUP, Patty Enneking’s of Klockner Pentaplast, Terry Swack’s of Sustainable Minds, and Sean Sabre’s of ModusLink. I will give you the main highlights in a moment but first, drum roll please…

Dordan’s NEW Consumer Research Report, How Package Design Dictates Product Sales, “Seeing it Sells it!” is now circulating the plasma that is the internet! Distributed first to Dordan Newsletter subscribers on December 8th and then to the 70,000+ Packaging World New Issue Alert subscribers on the 9th, I now would like to share this Report with you, my packaging and sustainability friends. Click on the link below to access this research; I assure you it is worth the read!!

Consumer Research Report

AND I leave tomorrow morning for Bentonville, Arkansas, for Walmart’s Sustainable Value Network meeting. Keep your fingers crossed that I can make it out of Ohare!

When I return: SPP 2010 feedback; Walmart SVN feedback; and, much much more!!!

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