Playing catch up

November 22, 2010

Hello and happy Monday funday!

Boy howdy do we have lots to talk about!

Drum roll please….I FINALLY finished my presentation on my Recycling Report for Sustainable Plastics Packaging 2010 in Atlanta, December 8th and 9th! I had no idea how hard it would be to convert a 10 page report into a half an hour presentation while not boring the audience to death with all the technicalities that is recycling. It sort of reminded me of when I was invited to present my Senior Thesis to a class of freshmen at DePaul—not that the audience of this Conference is comparable to college freshmen—but insofar as there is way too much to explain in the confines of a half an hour. Before I could even begin talking about the state of recycling clamshells in America, I had to set up a foundation for understanding the economics of recycling in general, including the “process” of recycling from collection through reprocessing/remanufacturing. All I know is that I have over 80 slides, which means I have to go through almost 4 slides a minute. I talk fast, but that is super fast…

Here is the structure of my presentation:

Introduction: What is “recyclable,” why, and why we care
Part 1: Explain the economics of recycling packaging in America with reference to abstract concepts
Part 2: Contextualize said concepts by explaining them in tandem with the state of recycling thermoform packaging in America:
Section 1: Supply and Demand Considerations
Section 2: Sortation Considerations
Section 3 Specs and Baling Considerations
Section 4: Contamination Considerations
Part 3: Discuss where we should go from here to work towards recycling thermoforms.
Conclusion: Discuss what progress is being made in recycling thermoforms with reference to NAPCOR

While normally I would post my presentation to my blog for your viewing pleasure, I am going to wait until after my presentation because I think it gives the content a sense of drama! And, who doesn’t like creating drama via anticipation?

That which was also difficult to convey in my presentation was the “why” component: that is, why do we care about recycling in general, and recycling thermoforms in particular? After all, while I am interested in recycling because I am interested in just about anything (ahem, degree in Religious Ethics anyone?), the audience for this conference will be anyone from brand owners to material suppliers; each of which, has different motivations for attending the conference. Therefore, while creating the content for this presentation, I thought it was important to situate recycling within the larger picture i.e. what does this do for me as a packaging professional? Granted I think recycling in and of itself is the “right thing to do” because it conserves our natural resources and therefore should be discussed in an open forum, most “business people” are more concerned about the bottom line than saving the planet. SOOOO this is what I came up with:

We care about recycling packaging because…

• Introduction of Walmart Packaging Scorecard;
• Increase demand for sustainable packaging and products by CPGs/retailers/consumers;
• Increased awareness that a products’/packages’ end of life management is crucial to its “sustainability.”
• Increased demand for PC content in packaging and products by CPGs and retailers.
• Advances in Extended Producer Responsibility.
• And, an increased understanding that our Earth’s resources are finite.

Obviously for each point I expand; hence, the point of a “presentation.”

I then talk about the “green consumer” and reference various market research that shows that if deciding between competing brands/products, consumers are more likely to buy the “green” product than the product not touting any environmental benefit (assuming same price, performance and quality).

Then I move onto a quick discussion of why we care about recycling thermoforms specifically, quoting NAPCOR’s 2009 Report on Post Consumer PET Container Recycling:

The dramatic growth in PET thermoformed packaging has resulted in pressures… for a recycling end-of-life option. Although additional post-consumer RPET supply is arguably the most critical issue facing the industry, a variety of technical issues have prevented existing PET bottle reclaimers from including PET thermoforms in the bottle stream. As a result, the potential value of this growing PET packaging segment is not being successfully realized.

By emphasizing NAPCOR’s opinion that additional PC PET supply is a critical issue facing the industry, I imply that only by adding PET thermoforms into the PET recycling stream, either within the PET bottle stream or a PET thermoform only stream, can said demand be met. In other words: recycling thermoforms will provide additional PC PET material for application in a multitude of end markets, be it bottles, thermoforms, or other.

Are you convinced that recycling is the way to go?!? Perhaps this will persuade you.

I plan to present my presentation to my Dordan colleagues sometime next week to get their feedback…my main concerns is that there is too much content and not enough time to get though it all…more details to come!

Shall we move on to a brief recap of Pack Expo, as I have yet to give you any feedback from this insanely huge event?

Pack Expo 2010 was a roaring success: Dordan had more direct traffic (people looking for Dordan as opposed to just wandering by) than any other year we exhibited past! Our booth looked super great and our Bio Resin Show N Tell and COMPASS tutorials generated a lot of interest among the Show attendees.

Our Bio Resins Show N Tell definitely got the most attention, as Show attendees explained how nice it was to have objective research accompany the latest alternative resins, which Dordan converted via thermoforming for seeing and feeling pleasure. I was happy to hear that like Dordan, the onslaught of environmental marketing claims in the context of bio based/biodegradable/compostable resins was confusing the heck out of packaging professionals, as every study you read contradicts the last study published. After the Show, Dordan was contacted by a ton of Show attendees, who all requested the information displayed alongside our Bio Resin Show N Tell. Due to Dordan’s ethic of corporate transparency, we were thrilled to share our research with the interested parties. Hopefully interest like this will move our industry in the right direction, away from confusing environmental claims and towards a more qualified understanding of packaging and sustainability.

AND, check out this special picture of me and my brother/Dordan Sales Manager Aric at CardPak’s Sustainability Dinner at the Adler Planetarium during Pack Expo:

Good times.

This is sort of random but one of my old college professors, with whom I still speak, was featured on NPR Friday. His interview was really cool, and while on the NPR site, I found a session within the “Environment” heading that dealt specifically with the plastic vs. paper debate.

Check it out here.

That which I found the most interesting, however, was around the 15 minute mark when Jane Bickerstaffe of INCPEN explains how packaging has become the scapegoat for the perceived problems with how humans relate to our natural environment. She explains…

We did some research looking at the average household energy use for everything:

81% of energy is consumed by the products and food we buy, central heating and hot water in homes, and private transport. Packaging, however, accounts for just 3% of our energy expenditures.

She concludes:

People need to get a sense of perceptive…they drive their SUVs to the grocery store and then stand there agonizing over whether to choose paper or plastic; it’s actually a tiny tiny impact.

Right on! Granted the way in which we produce and consume things can always become more “sustainable,” the bag and bottle bans make my head hurt because the concern is so misplaced when you are wearing Gucci shoes manufactured by children in Indonesia. Alright, now I am getting a little melodramatic, but you get the idea, right? And speaking of overseas manufacturing, I just bought this book. My next research project is on the ethics of sourcing product/packaging from China. Exciting!

And how ironic, Dordan CEO says the EXACT same thing in our recently published interview in PlasticsNews.

Hurray for PlasticsNews!

Alright, I got to go: I am on a deadline to research and write a white paper providing evidence that “seeing it sells it” i.e. market research demonstrating that consumers’ identification of the product via transparent packaging results in higher sales. While all the sustainability research in the context of paper vs. plastic I have complied is helpful (see this), Dordan Sales Force tell me again and again that regardless of the environmental profiles of the different packaging materials, packaging buyers want the packaging medium that will sell the product. Period. Time to sales savvy marketing piece to our bag of tricks! Wish me luck!

But I will leave you with this informative article about recycled plastic markets from Recycling Today. Enjoy!

One Response to “Playing catch up”

  1. […] The busiest day of the year was November 23rd with 47 views. The most popular post that day was Playing catch up. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: