Advertising, composting, and education schmorgishborg

August 11, 2010

Hello my packaging and sustainability friends!

I sound like a broken record but again, I apologize for not blogging this week; please forgive me!

I have been super busy with creating new marketing materials and restructuring our advertising mix on greenerpackage.com. Check out our new and improved Design for Sustainability white paper here: http://www.greenerpackage.com/corporate_strategy.

And my fabulous Recycling Report here: http://www.greenerpackage.com/blisters_clamshells and here http://www.greenerpackage.com/recycling.

And guess what: PlasticsNews is going to publish my recycling report in the “perspective” section. Look out for it in print in the next 3-4 weeks.

Oh and for all you Packaging World E-newsletter subscribers, look out for our Recycling Report in the August New Issue Alert, scheduled to go out tomorrow! My ad man told me that pictures of people generate more interest (and therefore clicks and leads), so I include the picture of me giving the thumbs-up sign in my ghost buster suit in the garbage during our first waste audit (the one before I got all sweaty and sad). Ha! Good times…

I don’t know if I told you guys but when Dordan was exhibiting at the Walmart Expo I met a gentleman from SupplierHub, which is this online education exchange for private packaging buyers and sellers for Walmart. Anyway he was super nice and I got him hooked on my blog (Hello if your reading this!) and now we are advertising on this site! Go Dordan!

And lastly, I have implemented some changes on Dordan’s website under the “sustainability” tab to reflect our new social and environmental sustainability efforts. While I still have to create some of the language for the new pages it is “live” so check it out; I am quite proud: www.dordan.com.

Advertising excuses aside, the main reason I haven’t been blogging is because I have been passed the Pack Expo baton, which means I am coordinating the show for the first time ever. I was totally freaking out because I just inherited this project and I thought the due date for submitting all the order forms was August 17th but its SEPTEMBER 17th, phew! So now I can relax and resume my blogging!

Ok, enough random embellishments for the day, let’s talk sustainability!

We are going to begin construction on our composter next Tuesday, yippee! I sent an email to the woman who is helping us (also the farmer who is going to use our land to grow organics for the Woodstock community), asking if we needed to begin collecting our food waste. If so, we have real motivation to begin educating our employees about source separation; that is, segregating out the food waste from the food packaging waste, garbage, and recyclables.

As an aside, we just got in some new bio-based material to sample, which is certified “OK to home compost.” This material is unique in that it exceeds the standard 120 degrees F heat deformation temperature currently dominating the market AND can break down in ANY disposal environment, besides landfill. If this is “true,” then this is crazy cool as one of my biggest concerns with biodegradable plastic packaging is that it often doesn’t make it to its intended disposal environment, which is usually an industrial composting facility (D6400 Standard for Industrial Composting). ANYWAY I’m excited to play mad scientist and test the performance of this new material’s biodegradation by tossing it our soon to be erected compost pile. While I will not be able to determine if it completely biodegrades (no plastic particulates available after 90-180 days) because I don’t have insanely microscopic eyeballs, I will be able to determine if it breaks down until no longer visible. By conducting a test of this material’s biodegradability in our compost pile, I will be more comfortable adding it to the reservoir of resins Dordan offers our customers and prospects. So that’s pretty cool…

In regard to my work with our community schools:

I met with the co-chair of the Environmental Task Force for Woodstock School District 200 yesterday. He was super duper nice and I liked him right away! The ETF, he explained, is this organization of administrative folk, including school principals, and two student representatives, who discuss and implement different sustainability initiatives at the schools. One project they are working on this fall is an energy contest, whereby the D200 schools compete to see which one can reduce their energy use the most. They envision having this big thermometer, of sorts, which shows how much energy they have used per week compared with the previous school year. Sounds neato!

The co-chair of the ETF was also interested in having me talk about the field of sustainability as a profession in hopes of generating more interest in environmental sciences. I think this is great! I can’t believe I may be one of these people that comes into schools on “career day;” how funny!

As the meeting came to an end, I provided him with a couple suggestions for how I thought my work could enhance the goals of the ETF. I offered COMPASS tutorials so students could be introduced to life cycle analysis as a methodology for assessing the sustainability of a product or service; recycling education; and, a discussion on environmental advertising and manipulative and misinformed advertising claims. I still remember taking a class in high school called Rhetorical Analysis of Media, which introduced for the first time the idea that I was being marketed to as a consumer and encouraged an awareness and analysis of said media. It was such a cool class and I would love the opportunity to encourage this kind of reflection among students in the sphere of environmental marketing claims, as so many are, in my opinion, flirting with that fine line between reality and greenwashing. In a nut shell, I am really excited to get involved with D200 schools and help spread the love of all things sustainable!

Talk tomorrow!

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